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IMPACT AREAS
In each of the four impact areas key changes are happening that fundamentally differ from how businesses have addressed them in the exclusively “born physical” economies, here are some examples:
- Omnichannel Customer Experience and Customer Journey
- Customer Journey, not just as a one-time analysis and design effort, but as a co-evolution where thorough understanding of customer needs and intent drives new components in the journey, producing new revenue streams
- Knowing your customers better than they know themselves due to analysis mindset and data-orientation
- Opportunities to collaborate in the value chain, determining what relationships will drive eco-system growth and will strategically reinforce the core value proposition of the organization.
- Transparent, plug and play components delivered from cloud and mobile platforms, removes huge technology and investment barriers to enable faster and more efficient business processes utilizing agility aspects to implement changes and improvements.
- Evidence-Based Innovation, lean business principles that enable quick innovation without huge investments at a time when ideas are not yet proven.
- Agile governance processes that allow integration of Evidence-Based solutions into the business quickly and effectively
- Separation of behaviors that allow for appropriate talent deployment and development.
The speed and agility of a business is a key to ensuring an organization can effectively adjust to rapidly changing market and technological conditions.